New identity I created for the The City of South San Francisco. SSF is in the process of updating their website and making it more appealing to today's audience. (http://www.ssf.net) They want to move away from being known as an industrial city to being known as a sophisticated city where many bio tech companies are located. Growth, Diversity, Fresh, Community Oriented, Sexy, Successful, Peaceful and Sophisticated were words chosen to describe the city. The blue and brown curves represent the bay and mountains which are located in SSF.
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